What is OPTIO?
OPTIO allows advertisers to play with time and space.
- Connector.
Welcome to the OMNIVERSE
Within OPTIO there are 000’s of different worlds, we have called the collection of these worlds the Omniverse.
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Test & Analyse
Inside the Omniverse you can run simulations, test scenarios, ask questions and analyze results to see how the real world would react to your campaigns and assumptions.
Why use OPTIO?
INSIGHT
Understand more about your audience and what affects their behaviour
TARGETING
Use OPTIO’s unique insight to validate and improve future campaigns
PERFORMANCE
See how real-world factors affect the performance of campaigns
What can OPTIO do?
What can OPTIO do?
POST-CAMPAIGN ANALYSIS
Understand what REALLY happened
and why.
PRE-CAMPAIGN ANALYSIS
Find out how a campaign will perform without putting it live! Tune and tweak it before running it for real.
BEHAVIOURAL AUDIENCE TARGETING
Find difficult to define audiences and check their probable response.